Digital Patient Engagement
Patients are becoming more knowledgeable and empowered about their own health options. They are demanding more control over their healthcare and expect the same level of engagement from the healthcare ecosystem as in the consumer markets.
It is essential for healthcare companies to establish a digital and patient-focused approach in order to improve healthcare outcomes, enhance quality of life and pursue faster and more effective R&D.
Digital Patient Engagement
Patients are becoming more knowledgeable and empowered about their own health options. They are demanding more control over their healthcare and expect the same level of engagement from the healthcare ecosystem as in the consumer markets.
It is essential for healthcare companies to establish a digital and patient-focused approach in order to improve healthcare outcomes, enhance quality of life and pursue faster and more effective R&D.
What to do?
Patient engagement involves encouraging patients in their own care to help improve health outcomes, drive better patient care, and achieve lower costs. It combines a patient’s knowledge, skills, ability, and willingness to manage their own care with communications designed to promote positive behaviors.
“We define digital patient engagement as an information flow between a patient and a healthcare company mediated directly or indirectly by digital technologies.”
Developing and executing a digital patient engagement strategy will strengthen the marketing, medical and R&D departments of healthcare companies. It will open up new opportunities by capturing patients from the beginning to the end of their journey.
What to do?
Patient engagement involves encouraging patients in their own care to help improve health outcomes, drive better patient care, and achieve lower costs. It combines a patient’s knowledge, skills, ability, and willingness to manage their own care with communications designed to promote positive behaviors.
“We define digital patient engagement as an information flow between a patient and a healthcare company mediated directly or indirectly by digital technologies.”
Developing and executing a digital patient engagement strategy will strengthen the marketing, medical and R&D departments of healthcare companies. It will open up new opportunities by capturing patients from the beginning to the end of their journey.
Our Approach
We developed the 4D Patient Engagement Model, which is a method to improve digital interaction with patients.
There are many opportunities for healthcare companies to create value in the ecosystem and leverage digital patient engagement to improve treatment outcome for patients. Think about disease awareness, patient education to empower them, patient treatment adherence to improve effectiveness of treatment, effective patient recruitment for faster and more effective R&D and innovation in VR and AI.
Digital patient engagement will be an integral part of the patient journey going forward, and has the potential to contribute to improved patient wellbeing and personalized treatment.
WANT TO KNOW MORE ABOUT OUR PATIENT FOCUSED APPROACH?
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